French fashion brand at Pui Professional pajamas near (La Eibelle) first investment in China has kicked off. First-tier cities across the country a large number of businesses have been established with the Japanese shell near cooperation.
Rely on brand building near Bay, roots channels, carry forward the culture at every step of the marketing tactics, to become an international champion of growth of the industry's top pajamas and example. In China, Japan near shellfish from advertising planning, operation, optimization
Management and other aspects to give full support to the franchisee in order to improve the service system to help franchisees to win the high brand value. The future, in La Eibelle Join system, will be city-level agents, joined near the Japanese strategy of shellfish
Expansion of the foundation.
It is understood that work on fashion guru Tony has a large near S (Barbie Hsu), will be print, electronic, online media to promote full communication to promote a strong brand image building endorsements driven end markets, enhance brand recognition
Know the degree, and a variety of widely declared as auxiliary, with the strong support of high quality advertising efforts to realize the optimization and upgrading of the market. Since the shell landed near Japan since China began pajamas in China's vast market fall flowering.
Pajama Market in China - the temptation of billions of charm cake
Experts predict that in the next 5 years, Chinese women pajamas total size of the market will reach hundreds of billions, annual consumption growth rate will exceed 20%. For venture investors, clearly this is an opportunity to the rich and colorful markets.
However, the domestic market has suffered a big stick pajamas. Pajamas in the China market, the products, styles, colors, and the quality of the homogenization of serious, relatively low-end product positioning, consumer choice is difficult to cost-effective products
. Low-end products, vicious competition, so huge underwear market need a boost. Undoubtedly act as a shell near the date of this role, leveraging the huge market demand of China's pajamas piston vacancies.
Proved integrated from product positioning and brand strength, the Japanese have been leading a shell near the edge.
"China's pajamas market in the next few years, must be a big cake." Various studies have shown that along with economic development, Chinese women pay more attention to quality of life, on the home life into the more attention and precision
Force. Especially those with certain economic strength of the urban fashion woman, other than the eight hours of personal space as an important criterion to measure the quality of life. Therefore, pajamas and even been home service emphasis will be increased year by year.
